Making A Marketer

In this milestone episode 175 of Making a Marketer, we are thrilled to (finally) welcome Tony Christensen, co-founder of Brick Social, to discuss the evolving landscape of digital advertising. Join us as we explore the intriguing concept of "ugly ads" and why they can outperform polished campaigns in today's market.Scrappy? Solo creator? It is a WHOLE new world out there and you can get creative on ads AND organic - so many amazing tips unlocked on this one with Tony.Learn About...- The Shift in Ad Targeting: Tony shares insights on the transition from traditional interest-based targeting to a broader, creative-driven approach, emphasizing the importance of engaging content that really resonates with audiences.- The Power of Creative Variety: Discover how incorporating a diverse range of ad formats— from polished videos to organic-looking posts— can unlock greater success in ad campaigns.- The Role of AI in Marketing: Learn how AI tools can streamline the ad creation process by analyzing customer data and gen