Marketing Week
This Much I Learned: Diageo's CMO on building an effectiveness culture
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:36:53
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Sinopsis
In the latest episode of Marketing Week's This Much I Learned podcast, Diageo's chief marketing officer Cristina Diezhandino discusses why driving a culture of effectiveness is key for growing its brands, including Guinness and Johnnie Walker. Hosted on Acast. See acast.com/privacy for more information.
