Amtower Off-center

This week on Amtower Off Center, host Mark Amtower is joined by business strategy advisor Shirley Collier of Scale2Market.Topics revolved around strategies for small business growth, including: understanding and controlling how your company is perceived in the market using data to assess market demand for what you do differentiating and carving out a niche focusing your limited resources for the best ROI reevaluating annually to determine if you need to pivot to grow Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.