Tearsheet Podcast: The Business Of Finance

Acquire Podcast Ep8: Billboards, donuts, and QR codes: Flexbase is building awareness

Informações:

Sinopsis

In today's episode, I'm joined by Flexbase’s Zaid Rahman, founder and CEO, and Joey Randazzo, head of growth. Flexbase is a payments platform for construction companies. We’ll be diving into their standout approach to brand awareness – from blanketing one city at a time, putting up billboards off highways, and shipping mysterious donut boxes to roll out the Flexbase card, a credit card that meets the unique needs of the construction industry.