Making A Marketer

Generative artificial intelligence has made a BIG splash over the past few months! Actually, it made big news with announcements from Google and Microsoft the week we recorded this episode about ChatGPT, in particular (recorded / multicasted on Feb. 9, 2023). "It's not something to be afraid of, but it's certainly something to be aware of. And I think all of us as content creators have a responsibility to understand how to differentiate ourselves from these tools." Indeed, how to differentiate human from machine... What that looks like or whether it's even necessary? This is something we will all be discussing and debating as these tools continue to emerge. We would love your feedback on this episode! Email megan @ powersofmarketing.com.  Dave's article: “The Rise of ChatGPT: Is This Retail’s Stop Typing Moment?” Our guest Dave Bruno Dave has spent more than 30 years marketing technology to global retail and supply chain organizations. His resume includes stints with Aptos Retail, Blue Yonder, Red Prairie,