Making A Marketer

It's crucial that we have 2-way conversations in business, and it's especially something that gets missed in social media marketing! We need to truly CONNECT with our customers and prospects. Our guest on this episode has based the foundation of her agency on this principle, which is grounded in communication theory. Brooke Sellas and her team use research to inform the strategies they create for their clients. On this episode she does an excellent job of talking us through how they get their clients results. Megan and Brooke also nerd-out a bit on comm theory and the three of us laugh. A lot. Our guest... Brooke B. Sellas Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social media customer care. Her marketing mantra is “Think Conversation, Not Campaign” – and she believes in it so much that she wrote a book on it called, Conversations That Connect. She’s also a Co Host of the CX Engine Show and teaches Digi