Making A Marketer

Community, customer experience, and content that aids in the development process are all not exclusive to the fintech industry, but our guest on this show has a TON of experience in that space. Marketers and more will benefit from our conversation on this one that's a smorgasbord of goodness! :) Learn about... - Community Building: Community should be viewed as more than just a channel or tactic, but as a group of people coming together organically around a brand or culture. Our guest shares his experiences, including when he was working at moov, where community was at the core of the company's DNA.  - Sales & Marketing Collaboration: The discussion emphasizes the need for sales and marketing teams to work closely together. This collaboration helps bridge the gap between customer needs and company objectives. - Customer Experience (CX): Marketers can respond to customer needs while also aligning with the company's goals. Defining the customer journey and aligning on goals are essential steps in providing