Making A Marketer

Short-form video is all the rage! On this episode we talk with a Meta Ads expert who is using short videos to teach.  The enemy of done is perfection and that is one of our biggest takeaways from our chat with John Loomer -- just start.  Learn about... - The importance of getting started and not overthinking: John emphasizes the key to creating effective short-form video content is to simply get started without worrying too much about perfection. The goal is to learn and improve with each video, so it's essential to not overthink the process and just start creating. - Consistency and long-term trust are crucial: Consistency is super important with short-form video content. Focus on your brand's messaging and create content your ideal audience will find interesting. Building long-term trust with your audience should be more important than chasing short-term gains. - Find the right tools and workflow for you: John uses the editing software ScreenFlow for creating short-form videos. But, every marketer has their