Making A Marketer

There’s marketing and there are business relationships, but are you including relationship marketing as an actual strategy in your business? On this episode we’re joined by past guest and friend of the show, Relationship Marketing Strategist & business owner, Jessika Phillips. Learn about a Relationship Marketing ROI strategy that will help you convert followers into fans, clients into advocates, and your community into collaborators using Jessika's C.A.R.E. approach. Also learn about... Measuring ROI in Relationship Marketing: We discuss the challenges of measuring return on investment (ROI) in relationship marketing. Jessika suggests tracking metrics like client retention, repeat business, and customer referrals to gauge the effectiveness of our relationship-building efforts. Prioritizing the Right Clients: Jessika shares her experience of prioritizing clients who align with her company's values and emphasises we should focus on serving the right audience. It serves us and them when we turn down clien