Making A Marketer

In this live episode, we dive into the intriguing world of dark social with our special guest, Krissy Buck. Krissy is a passionate advocate for inclusive online and in-person communities, and shares her expertise on tracking and leveraging dark social for effective digital marketing. Learn About... - What is Dark Social: Understand the concept of dark social and how it impacts digital marketing strategies. - Tracking Challenges: Discover the biggest hurdles brands face in tracking dark social activity. - Gen-Z & Dark Social: Explore how Gen-Z interacts with brands through private messaging apps and the implications for marketers. - Effective Tools and Techniques: Learn about the tools and techniques that can help marketers track dark social traffic beyond traditional analytics. - The Future of Dark Social: Insights into where dark social is heading, particularly in terms of tracking, attribution, and engagement with younger audiences. Our Guest... Krissy Buck is the Program Director of Shock Starter, a st