Making A Marketer

We set out to talk with our guest on this one about content. What evolved is so smart and delightful... Join us for a dive that goes pretty deep into the world of how AI plays into content marketing, with the esteemed Andy Crestodina. You will have a greater understanding of AI - we promise. Learn About... - Defining Content Marketing: Understand the core principles of content marketing and how it differs from traditional advertising. - Combining GA4 Data with ChatGPT: Discover how integrating Google Analytics 4 (GA4) data with ChatGPT can enhance content planning and precision. - AI in SEO: Explore the evolving role of AI in SEO and how it can help small to medium-sized businesses rank higher in search results. - Measuring ROI: Learn how to better measure the ROI of your content efforts by integrating data from AI tools and GA4. - Niche vs. Broad Content Strategies: Get insights on when to narrow the focus or expand the scope of your content campaigns. Our Guest... Andy Crestodina is the CMO and co-founder o