Hempaware Radio

Welcome to HempAware Radio, where we delve into the dynamic world of hemp innovation and industry impact.In today's hempisode, Tyler Hemp is joined by an esteemed guest, Jeff Cole, founder and president of US Hemp Brokerage.With over 20 years in marketing and brand building, Jeff shares his inspiring journey from investigative journalism to becoming a trailblazing entrepreneur in the hemp sector.We'll explore the pivotal moments that shaped his perspective, including the profound realization of respecting the hemp plant, which transformed his approach to business.Learn how Jeff integrates hemp into his daily life and operations, emphasizing sustainability and social impact while navigating the challenges within the hemp market.We'll also discuss strategic insights into developing successful hemp-based brands, adapting to market changes, and the importance of putting love first in all pursuits.Join us as we uncover the principles and passion that drive Jeff's mission to honor the intrinsic value of hemp and fo