Growth Experts: Dennis Brown Chats About Growth And Marketing Strategies With Top Ceos, Entrepreneurs And Marketers

Dr. Travis Zigler is a recovering optometrist, turned e-commerce entrepreneur that founded Eye Love who's mission is to heal one million dry eyes suffer naturally. Due to the success that Eye Love has had, he now helps others grow their e-commerce businesses. Amazon marketing is one of his super power and the he and his team specialize in helping businesses scale their Amazon revenue.  During this interview we discuss: 1:56 - Dr. Travis shares how and why he pivoted from a lucrative job as a Doctor to e-commerce entrepreneur. 4:42 - He shares how he started selling online and why he pivoted to his dry eye product. 8:29 - Dr. Travis shares the one business super power he wishes he had. 12:10 - How to optimize your product listings for Amazon. 15:11 - Why having a "Brand Defensive Campaign" is important if you're gonna start Amazon PPC. 17:58 - The importance of keyword research and how it can help you grow your amazon business. 20:30 - We talked about the advantages of having a Google campaign ad for your prod