Growth Experts: Dennis Brown Chats About Growth And Marketing Strategies With Top Ceos, Entrepreneurs And Marketers

Howard Tiersky is the author of the Wall Street Journal best-selling book, Winning Digital Customers, as well as the Founder and CEO of Innovation Loft and FROM, The Digital Transformation Agency. As a Top 10 Digital Transformation Influencer, Howard helps executives at large brands transform their customer experience to win in today’s digital world.   One of the biggest mistakes a business can make is thinking they know their customers without doing much research on them. Listen in as Howard explains why you need to do rapid customer research, how to research your customers during the covid-19 pandemic, and how to turn your research into actionable insights that will help your business grow.  During this interview, we discuss:  2:59 – About Howard’s book: Winning Digital Customers  4:59 – Launching FROM, The Digital Transformation Agency + Their primary clients  8:00 – Howard’s business growth  10:06 – Why do rapid customer research?  13:45 – A simple framework for how to do rapid customer res