Growth Experts: Dennis Brown Chats About Growth And Marketing Strategies With Top Ceos, Entrepreneurs And Marketers

Reid Lappin is the Founder & CEO at Vokal, a product growth consultancy based in Chicago, IL. Vokal helps non-digital organizations measure and invest like venture capitalists, as well as design, build, & optimize like start-ups. Reid shares how Vokal helps businesses compete in the unique digital economy. Additionally, Reid provides his best tips for attracting top talent and creating a healthy business.   Recently featured in Comparably’s list of Best CEOs, Reid Lapin is the founder of Vokal, a product growth consultancy helping your favorite businesses compete in the digital era. Reid is also a Partner at Fresh from the Hills Produce and a Mentor at the Food Foundry.  Previously, Reid was the Founder of Mobile Makers Academy, an iOS bootcamp in Chicago.   Tune in to hear Reid’s exciting story…  2:19 – What is Vokal? 3 Buckets for Quantitative Growth  3:19 – Being the Best Option vs. Being the Only Option    5:58 – Why you need multiple playbooks  7:30 – Track Record vs. MBA  8:58 – B