Growth Experts: Dennis Brown Chats About Growth And Marketing Strategies With Top Ceos, Entrepreneurs And Marketers

Jim DeCicco is the CEO and oldest brother of Super Coffee which started in a college dorm room and is now doing over $5 million per month in sales.  This is Jim's 2nd time on the podcast and the previous episodes can be found at the link below.  Episode 102 with Jim DeCicco/ Super Coffee During this interview we discuss: 1:30 - He shares his personal experience of being infected with the Covid19 and how it impacted him personally and as a business. 2:51 - Jim gives us an update on the companies growth since our last interview over a  year ago. 4:02 - He talks about the concept of working IN your business vs. ON your business and why it has been very instrumental to Jim's growth. 7:44 - How and why its important to create organizational capacity. 10:15 - How Jim overcame the challenge of finding the right talent and developing a company culture.  10:50 - He talks about his C.O.A.C.H framework for building a great culture. 13:32 - Jim talks about what Super Coffee is and how the brand has evolved since launchin