Growth Experts: Dennis Brown Chats About Growth And Marketing Strategies With Top Ceos, Entrepreneurs And Marketers
GE Ep 262 [2020] - Why You Need to Start Thinking Outside the Sales Funnel w Anand Kishore
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:23:48
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Sinopsis
Anand Kishore is the CEO and Co-Founder of AspireIQ. AspireIQ plays an instrumental role in helping enterprise brands transform their business through the power of brand communities. During this interview we discuss: 01:45 - Why and how Anand launched AspireIQ. 4:12 - What exactly does AspireIQ do? 5:17 - He shares their revenue and growth #'s 6:36 - Anand picks one business superpower he wished he had. 8:26 - How and why is it important to build a relationship and investing it in community. 9:31 - He shares 2 examples of top performers when it comes to investing in a community for B2C and B2B. 12:07 - We talk about why community is the future of marketing, customer engagement and brand? 13:24 - How and why you need to identify your high value relationships and how to make them a part of your community. 14:40 - Why its important to take a more holistic approach to community vs just focusing on leads/clients. 15:25 - Anand shares an example of how community can be used to lead a prospect through the buying pro