Growth Experts: Dennis Brown Chats About Growth And Marketing Strategies With Top Ceos, Entrepreneurs And Marketers

Brian Larsen is the CEO and founder of RestoraPet, a line of pet products that has seen rapid expansion with over 500% growth in 2018 and then again in 2019.  During this interview we discuss: 1:54 - Brian gave us a quick backstory and behind the scenes of how and why he created RestoraPet. 6:52 - Are they planning to for additional funds as they are early in the game? 7:38 - He shared a bit of an insight as to the size, scale, or progress of their business. 10:14 - Brian unpacks for us the very first step in this framework and what's their priority. 10:59 - How creating a "voice" that represented their exact target market was one of the keys to success. 12:27 - Understanding who their most valuable customers? 14:17 - How do they iterate and optimize their creatives? 18:59 - He shared how they split tested their website messaging and design and how it impacted their overall results.  22:00 - A great piece of advice if you are gonna start a business or grow their business. 22:32 - Brian shares his favorite gro