Behind The Blue

LEXINGTON, Ky. (November 14, 2024) – In September 2022, the University of Kentucky launched a groundbreaking initiative: UK Invests.  Designed to help students become healthier, wealthier, and wiser, UK Invests is a first-of-its-kind financial literacy program aimed at building a foundation of financial wellness for all students — undergraduate, graduate, and professional.  Through UK Invests, students can open a brokerage account, access financial wellness resources, and earn rewards for taking steps to improve their financial, physical, and mental health. The program is designed to help students become equipped to make smart financial moves that benefit them now and in the future. Here’s how it works: students can earn up to $500 per year through activities like attending financial literacy classes, participating in wellness events, and engaging with career-building opportunities. And the impact is clear — students in the program show higher GPAs and retention rates compared to those not enrolled, prov