A Well-designed Business® | Interior Design | Designers | Business |interior Design Success

Today With Donna Hoffman: Welcome to A Well-Designed Business. Many designers struggle with harnessing their sensitivity in business, often seeing it as a weakness rather than a strength. My guest today is interior designer and business coach Donna Hoffman, sharing her journey from launching a luxury design firm during the 2008 recession to building a 7-figure, award-winning business. Donna, the founder of Impeccably Designed Homes and creator of the Successful Design Biz Academy, has developed a unique approach she calls "Success Momentum." Donna emphasizes the importance of leaning into your Creative Nature and reveals how embracing sensitivity can elevate your design business and attract high-quality clients. She shares insights into how our design superpowers can sometimes be our business Achilles' heel, along with strategies for turning these potential weaknesses into strengths. LuAnn Nigara and Donna Hoffman's Ah-Ha Moments “For creative brains, that thing that makes us great at what we do is almost alw