A Well-designed Business® | Interior Design | Designers | Business |interior Design Success

1035: Lindsay Hunter: The Equestrian Interior Designer: Getting Ultra-Specific with Your Niche

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Sinopsis

Today With Lindsay Hunter: Welcome to a Well-Designed Business. If you’ve been listening to the show for any amount of time, you’ve heard me tell you to niche at least a dozen times. So…if you haven’t niched…what’s holding you back? My guest today, Lindsay Hunter, probably had all of those same fears. But she also had a passion—and she turned that passion into a profitable, thriving niche as the equestrian interior designer. Today, she’s sharing her story—and how niching opened up doors for her that never would have opened up otherwise. LuAnn Nigara and Lindsay Hunter's Ah-Ha Moments “Thank you for inspiring me to niche my business and to put my horse back on my website and be authentic and myself and feel like I can show up to client meetings in my barn boots.” -Lindsay “What’s meaningful and being passionately attached to something are two very different things. When you're really super niched like equestrian design, you can't fake that. You can’t say you’re an equestrian designer when you haven’t even been