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How do you develop a winning strategy that will help you achieve results with lasting impact?In today’s changing world, it can often feel like you’re spinning your wheels when it comes to trying to figure out what process will effectively help you reach your goals. Systems can be outdated, or worse, they rely on quick fix approaches that embrace short-term thinking. The key to success is identifying what the right steps are with the right reasons for doing them.I’m excited to welcome Seth Godin to the show today. Seth is a visionary in the world of marketing and strategic thinking who has revolutionized the way millions of people around the world think about work. He’s the former VP of Direct Marketing at Yahoo!, and founder of both the altMBA and the pioneering startup Yoyodyne. Seth is the author of more than twenty international bestselling books, and he’s here to discuss his latest, This Is Strategy: Make Better Plans.A strategy starts by understanding what change you want to make and identifying the