Reworked

In episode 16 of Reworked, Rachael Wilson talks to the Gilane Tawadros, Chief Executive at DACS, a not-for-profit visual artists’ rights management organisation.DACS was set up by artists for artists to help transform the financial landscape for visual artists, campaign for artists’ rights and champion their sustained and vital contribution to the creative economy.Yet, sometimes it is easy to lose sight of your organisation’s core purpose. Gilane talks about the importance of DACS rediscovering its purpose and reconnecting with the people it is meant to serve: to support artists’ work and their ability to produce their artwork sustainably. Without having this deep understanding of artists’ needs and what these needs will be in the future at the heart of the organisation, it becomes increasingly difficult to remain relevant. Cultural change does not happen overnight. Rachael and Gilane discuss the steps DACS took to implement a cultural change to help reconnect with artists and embed across all levels of the