The Thriving Christian Artist

Remember a few months ago when Facebook and Instagram went down for a full day?  Panic ensued!While some users were upset they couldn’t share their Wordle results, others - especially business owners - suddenly realized that even though they may have a lot of followers on social media, their ability to communicate with those followers was out of their hands…and that made them feel really uncomfortable.Social media is great, but the key to building a solid, reliable marketing strategy is to build your email list.  The truth is, email is king.  When you have someone’s email address, you have the ability to develop a relationship with them.  You control your ability to communicate with them - it’s not in the hands of Facebook or Instagram.And to build your email list, you need to have an opt-in form on your website.  Full stop.In this episode of 5-Minute Mentoring, we’re talking about how to use an opt-in form to build your email list…and how I turned a $1600 investment in my email list into a $25,000+ launch of