Thrive Loud With Lou Diamond

On this exciting episode of "Thrive Loud with Lou Diamond," we are thrilled to welcome back Tamsen Webster, a renowned strategist, author, and speaker. Join host Lou Diamond as he engages Tamsen in a deep and thought-provoking conversation about transformational change, ethical persuasion, and the keys to sustainable motivation. Tamsen introduces her new book, "Say What They Can't Unhear," set to launch in October 2024, and shares her innovative "red thread" method for structuring messages to maximize engagement. The discussion delves into the importance of emotional and intellectual buy-in, positive framing, and building stories that resonate with deeply held beliefs. Lou and Tamsen explore the nuances of the challenger sales method, highlighting why leveraging fear and pain can drive only short-term actions, and the significant shift required to create long-lasting change focused on opportunities and fulfillment. Listeners will gain insights into making persuasive arguments based on widely accepted principl