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In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about your value because if you don't get value right no one sees you, people don't have interest in you and there is no sale. However, if you get it right, you're seen by your marketplace and the potential folks trying to hire you, people are curious and want to know more, and ultimately they buy. Here are the 3 things that you need to know: Transformation drives value Process gives confidence Results create certainty The Value Articulator This framework allows you to articulate your value so that you are able to speak to your audience in a succinct way. Who: Who do you help? This is our market. What: What results do you help people get? How: How do you help? This is the process. Problems: When you talk about who and what together, it’s really about the problems you solve. Transformation: It’s between what and who. We get transformation by matching the people we work with, wi