Digital Politics With Karen Jagoda

Sean Duggan owner SD Media, a media and entertainment consulting firm, has seen the media landscape for targeting voters shift dramatically, requiring a broader view of where and when to reach voters. Attending the DNC Convention in Chicago, Sean was struck by the mix of entertainment and content and the range of speakers and talent under 40 in the Democratic party. With the end of the election season in sight, new approaches to finding likely and persuadable voters through streaming services, social media, audio networks, and influencers are key to engagement. We talk about: How the DNC Convention reached out to multicultural and young voters How media buying in the last part of the election season has been a new challenge for content creation and ad placement Where the new infusion of campaign dollars will be spent Advertising on YouTube to audience segments otherwise unreachable Mistakes campaigns make about how voters get their news #SeanDuggan #PoliticalAdvertising #PoliticalAds #TargetingVoters #Spott