Peter Day's World of Business

There’s more money spent on innovation today than ever before. Yet the process by which we come up with ideas is still poorly understood. If only we had a better grasp of how great ideas are generated, we would have the key to unlock huge new waves of innovation and productivity. Adam Shaw looks at the growing study of innovation to uncover its secrets and looks at what companies and individuals are doing to make them more innovative than ever before. Presenter: Adam Shaw Producer: Smita Patel Editor: Penny Murphy Picture Credit: Getty Images