Playmakers: The Game Industry Podcast

About Our GuestGordon Rowe was a product manager on Mafia Wars, and then served as Zynga's only product manager on the 3rd party publishing team working with external studios to help them improve the performance of their games. He also worked on PC f2p as the Director of Product at Daybreak games. He's currently working at Facebook as an in-house consultant.Connect with UsFind all of the Playmakers episodes at playmakerspodcast.comConnect with GordonFind Gordon on Twitter (kinda)Gordon talks fast-- blink and you might miss some of this:The hypothesis, test, iterate framework for moving KPIThe importance of using funnels to understand player behaviorThe team composition on Mafia WarsAnti-cheat considerations in competitive mobile gamesZynga monetization tricksGame currency "hangovers" and how to manage themThe nuances that allow teams to avoid "pay-to-win"Why League of Legends has elements of "pay-to-win"The importance of analytics, and why many companies get this wrongThe four elements needed to have real, ac