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Today With Erin Moore: Today on A Well-Designed Business I am joined by Erin Moore. After more than a decade of experience as a sales leader in the often male-dominated tech, Erin developed a female-focused approach that she wasn't finding in traditional sales books. Now, she passionately teaches women how to sell in an authentic and personal way through her business, A Sales Conversation. Erin is here with actionable steps on how we can open our minds, expand our skill sets, and practice the art of effective selling by navigating through the three modes of selling: transactional, neutral, and emotive. LuAnn Nigara and Erin Moore's Ah-Ha Moments  “Don't lose that person that's compassionate and passionate and wants to help and so please, but just expand and then open your mind that there are skill sets that you can learn and one of them is sales. So you can still be you, but you actually have skills.” – LuAnn Nigara “I want to let every woman know your whole self is also clear, direct, firm sets boundaries, s