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Today With Bryan Short: Today we're diving into the world of product development with Bryan Short of The Sewing Loft of Avon! The Sewing Loft specializes in custom soft furnishings like window treatments, cushions, pillows, and more. As a co-owner, Bryan wears many hats - from project prep to marketing to client experience. Recently, Bryan and his wife Rachel launched SLA Express - a semi-custom drapery line designed exclusively for interior designers. We're excited to have Bryan join us today to talk all about bringing a new product to market while maintaining strong client relationships. Whether you're in the window treatment industry or any other design field, this conversation is full of valuable insights! LuAnn Nigara and Bryan Short's Ah-Ha Moments “The thinking really stems from years of listening to our trade clients” - Bryan Short “The first and most important thing is to figure out who am I selling this to and who is going to care enough about it.” - Bryan Short More About Bryan Short Bryan Short is