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993: Libby Langdon: How to Create Long-term Income from Licensing Deals

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Sinopsis

Today With Libby Langdon: Welcome to a Well-Designed Business. Many designers are interested in licensing…but how do you set yourself up for deals? Where do you find an agent? And how do you create something companies will be interested in? My guest today, Libby Langdon, has carved out success for herself in licensing, making it not just a one-off collection but an ongoing, viable revenue stream. Today, she’s here to share her tips for how designers can set themselves up for licensing partnerships. LuAnn Nigara and Libby Langdon's Ah-Ha Moments “You have to have a promotional platform of some sort. It’s paramount. There’s absolutely no reason for a manufacturer to partner with a designer unless the designer has a voice, has an audience, knows their lane, and is ready to get out and promote it. They need to know that you can bring them a new audience.” -Libby “You have to have self-awareness and bring new unique ideas to the table. But it also has to be designed at a price point that fits the company you’re wo