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Welcome to Power Talk Friday! We are really delighted have Jeff Tippett, aka Mr. Persuasion, with us today. Jeff is a subject matter expert in persuasive communications. And on the show today he will explain some of the principals that lie right at the heart of persuasion. This is really an important and valuable skill to learn for any business. And there's so much you can accomplish after acquiring this skillset! So grab the opportunity now, and listen in to hear Jeff's message. Jeff helps people increase their effectiveness, gives them powerful tools for attaining goals and dreams, and helps them positively impact their organization—all as they learn techniques for communicating persuasively with others. When results mattered most, renowned brands like Airbnb, The National Restaurant Association, The League of Women Voters, The League of Conservation have trusted Jeff to develop and implement communications plans to persuade elected officials, the media, and the general public. And as an expert on persuas