A Well-designed Business® | Interior Design | Designers | Business |interior Design Success

Today with Erica Reiner Welcome to a Well-Designed Business. Erica Reiner of Eco Method Interiors niched down and rebranded after a few years in business. Learn what prompted her big change, what she does when the scarcity mindset strikes, and how her business has changed since she stopped trying to be everything to everyone. Pick it apart: [4:04] Erica shares what prompted her rebrand [10:15] Erica shares her struggle with her scarcity mindset [24:50] Erica advises about sourcing green products [34:28] Erica tells about variable standards for green products [42:50] Erica shares her thoughts about the link between environmental and social justice [49:42] Erica and LuAnn speak about niching and overcoming the scarcity mindset LuAnn and Erica Reiner’s Ah-Ha moments: “Set up expectations early and often.” - Erica Reiner “You have to figure out what is important to you and what is going to motivate you when it gets tricky and tough”. - Erica Reiner “If you do something from your heart and explain your