Plughitz Live Special Events (audio)

Largo.ai is revolutionizing advertising pre-production @ CES 2024

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Sinopsis

The use of artificial intelligence (AI) in pre-testing advertisement success is a groundbreaking innovation that has the potential to revolutionize the advertising industry. This technology, as demonstrated by Celine Udriot, the COO of Largo.ai, allows advertisers to assess the potential success of their advertisements before investing time and money into production. By utilizing AI to analyze consumer behavior and preferences, advertisers can gain valuable insights into the effectiveness of their campaigns, leading to more targeted and impactful advertisements.AI platform pre-tests advertisement successOne of the key features of Largo.ai's AI platform is the ability to create simulated focus groups, which provide advertisers with valuable feedback on their advertisements. These simulated focus groups allow advertisers to test their ideas with a diverse range of personas, enabling them to understand how different demographic groups may respond to their advertisements. By leveraging AI to analyze the feedback