Case Interview Preparation & Management Consulting | Strategy | Critical Thinking

Welcome to an interview with the author of The Illusion of Innovation: Escape "Efficiency" and Unleash Radical Progress, Elliott Parker. The Illusion of Innovation tackles the problem with innovation inside big companies, having activities that feel like innovation but lead to value destruction, not progress. This book explains why meaningful innovation naturally emerges from deliberate inefficiency and how large corporations can harness the power of small teams—startups—to drive radical change through systematic experimentation.   Elliott Parker is the founder and CEO of High Alpha Innovation, a venture builder that partners with corporations, universities, and entrepreneurs to co-create startups that solve compelling problems. He built his career in strategy consulting at Innosight, the firm founded by Clayton Christensen, in corporate venturing, and as an entrepreneur bringing new ideas to market. To date, he has launched over 40 venture-backed startups. Originally from California, Elliott currently reside