In China With Michelle Zou

One of the first steps in doing business in China is establishing relationships with potential partners and customers. To do this, you will want to meet people face-to-face. A trade show is a great venue to attract a crowd and to have many conversations in a short period of time. I will talk about the reasons why foreign companies should include trade shows in their China go-to-market strategy and provides recommendations for choosing the right shows and getting expert advice. This episode was an interview I did by ChinaBiz Connect, and I think it is helpful to share my knowledge here too. The key takeaways are: Trade shows are a low-cost, low-risk means to gain intelligence about the China market and engage in business development; Many Chinese trade shows provide opportunities for foreign companies to showcase their products; Trade show marketing in China requires a different approach compared to other countries.