Pr Talk

Make no mistake. Lizzy Acker is a journalist. But in a nontraditional role for The Oregonian, Oregon’s traditionally daily newspaper, Lizzy’s role on the Trending Team is to rack up page-views on the newspaper’s website, OregonLive. But there’s always more, like: how she’s written a book and a zine, following a boy, creating her own jobs, social media for Portland’s beloved Powell’s, and “selling out” for her audience. Lizzy Acker is responsible for driving page views to Oregon’s largest daily newspaper’s website, OregonLive. For just over a year, she’s been combining her creative, personal voice with journalistic integrity in her role as a reporter on the Oregonian’s trending news team, “the most fun team to be on,” according to Lizzy. The trending team must hold strong value among the ranks of a publication that branded itself as “digital first” after shocking long-term subscribers by slashing its daily home delivery options in 2013. This new approach for the Oregonian requires a different kind of writing t