The Urban Farm Podcast With Greg Peterson

792: Bryce and Brita Lundberg on Growing Organic RiceContinuing a multi-generational practice of regenerative organic farming.In This Podcast: Brita and Bryce Lundberg of Lundberg Family Farms join us to share their four-generation family journey into Regenerative Organic farming. It is an amazing story that started in the great American dust bowl, then created a mantra of leaving the land and environment better than they found it.Our Guests: In 1937, Brita’s great-grandparents left Nebraska in the wake of the Dust Bowl after seeing how farming techniques stripped the land of its topsoil.  When they moved to California, they decided to do things differently by tending to soil, air, water, and wildlife as carefully as their crops so they can deliver on their founding promise to leave the land better than they found it. The Lundberg family began farming organically in the late 1960s and, in 2023, became the first U.S. grown rice brand to launch Regenerative Organic Certified® rice. Brita is a fourth-gen