After The Jump

What happens when an iconic brand like Russ & Daughters gets a makeover? Find out on this week’s episode of After the Jump, as Grace Bonney is joined by Jen Snow, Director of Media and PR at Russ & Daughter, and designer/artist Kelli Anderson. Find out what went into the brand redesign and how Jen & Kelli were able to maintain the soul and spirit of the 100 year old company while modernizing the look and feel of Russ & Daughters. This program was sponsored by Edwards VA Ham. “You walk into Russ & Daughers and there are 100 years of stories!” [08:00] Jen Snow on After the Jump “We did not want to turn Russ & Daughters into the Epcot version of Russ & Daughters. We wanted to analyze what it was about the place that brought all these people together.” [17:00] –Kelli Anderson on After the Jump