Ann Kroeker, Writing Coach

Your writing platform will have a lot of elements, but it starts with you, the writer, and what you’re about or what’s your thing, your topic, your niche. We’ve talked about establishing an online home, because you want to have a place to welcome people who are searching for your niche or your name. When people arrive, they should have some idea of your focus. “Ah, I see that Alice Author writes about the Arts.” The visitor—whether editor or reader—won’t be surprised to find the image of a painting or a still shot of a stage production on Alice Author's home page. Nonfiction Ned writes about leadership. His website will offer some clues through design choices and content—maybe taking inspiration from leadership book covers or from websites like Fast Company and Entrepreneur. Let’s say Ned decides to narrow his niche from leadership to leadership for entrepreneurs in the startup phase. That’s his niche. And Alice writes not just about the Arts in general but about introducing children and families to the A