Ann Kroeker, Writing Coach

I heard Seth Godin interviewed on a podcast. He said: The fact that the market is noisy is not the same as the fact that your work is mediocre. Mediocre work is mediocre work! And we have a choice instead to dig super deep and bring stuff to the table that is worth talking about. And it’s not easy and it won’t happen right away. It’s hard to take time to dig deep and bring to the table writing that’s worth talking about. Excellence doesn’t usually spill out of an untrained, undisciplined, inexperienced artist, so we have to find ways to grow as a writer. One way is to surround ourselves with excellence. Surround Yourself with Excellence I used to regularly crank up "Bring on the Night," a live album for which Sting pulled together several top jazz musicians, including Branford Marsalis on sax. Part of Sting's genius for that concert and much of his career has been to surround himself with excellence. For various projects over the years, he's brought together gifted artists to join him, and they performed at