Ann Kroeker, Writing Coach

A lot of my clients are preparing nonfiction book proposals to send out to agents and publishers. One of the sections they have to think through is their primary audience or target reader. We have to identify who this book is intended to impact. It’s a must for any writing project, big or small. We must know our audience to use the best language to connect with them. To understand what they already know about our topic—and what they need to know. To build a relationship with them and continue to connect with them over time. If we don’t know precisely who are primary audience is, we’re capable of generalizing and writing in a distant, unfriendly, unnatural voice. Identifying Your Ideal Reader But who is this unseen reader? Who's clicking on the article you publish at your website? Who reads your tweets? Who subscribes to your newsletter? Who will read your future book? It’s enough to make your head spin, trying to identify your ideal customer, your target audience, your target reader, your avatar. People