Ann Kroeker, Writing Coach

Writing takes time, and life is short. When experts recommend we post content on Facebook and on blogs and in newsletters and YouTube and all these places while we’re trying to write essays or articles or books, we can feel deflated and defeated. How on earth are we supposed to produce that much content? It’s easy to just say, “Forget it. I can only write one thing at a time." Repurpose Your Writing to Connect with More People I’m not super strategic, and I tend to write just one thing at at time, but I’m discovering ways to repurpose content in order to connect with more people in places like Facebook and on my blog and in newsletters. What I’ve been doing most often is writing one solid piece—usually an article that’s available as a podcast episode, like this one. Then, if it seems workable, I repurpose it—that is, I repackage it in some way, or cut it down, or, if its short, I expand on it. The various versions head out to appropriate destinations often with slightly different audiences and purposes. F