Ann Kroeker, Writing Coach

I guess I got ahead of myself. I’ve been talking about author branding, but I didn’t describe or define it. And in this world of author branding, you may be wondering, “Uh...what’s an ‘author brand’?” Sorry to leave you full of questions. Like: Is it the logo you design and the colors you choose for your website? Is it the font you use for your name? Is it the banner image you use on Facebook or the photo that shows up in Gravatar? Is it the art on your book cover? Is an author brand more about voice and style? Is it tied to the subject matter you’re known for? The topics you tackle? Is your brand revealed in the way you manage your Instagram feed and select images for your blog? Maybe all this talk of “brand” sickens you. “Seriously?” you’re thinking, “Brands are for jeans and perfume and hotdogs, not writers!” Thinking of yourself as a brand feels slick, commercial, and product-y. “Brand” sounds like marketing manipulation or sales-speak. “I’m a Writer, Not a Brand!” “I