Adventure Sports Podcast

When Fraser Johnston injured himself one summer, he realized that if the same injury had happened during the snowboarding season, he’d be in a heap of trouble. As a snowboard instructor, your body’s health is crucial to earning a living since you need to be on a board with your students. He quickly began brainstorming ideas to help scale his knowledge and passion for snowboarding, just in case.  On top of that, Fraser noticed a huge lack of sign-ups in snowboarding lessons compared to skiing. The cultural stigma of snowboards and skyrocketing prices of gear and lift tickets helped fuel the idea of an economical and virtual way for him to make snowboarding more accessible to more people.  He came up with Watch and Ride, a series of virtual lessons from basic to advanced to teach every type of snowboarder new tricks, skills, and the science behind snowboarding to optimally enjoy their time on the mountain. The business has been growing steadily, as well as his skills in marketing, content-creating, and scale. I