Elite Expert Insider

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, dive deep into the world of thought leadership, branding, and personal growth. Explore the power of thought leadership, the journey from CEO to thought leader, and the many ways a book can serve as the cornerstone of your personal and professional growth. What You’ll Learn In This Episode: How to establish authority. How to repurpose content. How to build a legacy. Quotes: "So I want to say when you create a book, you know, for your company, you're branding yourself number one, making yourself a thought leader, giving yourself extra authority, credibility, making that circle bigger. But what you're also doing is creating miles and miles of content that you can use for social media." (5:00) "How do you stand apart and what do you want to be talking about and services you want to be delivering afterwards? What's that next step in your journey?" (10:34) "I really think that a book is a really good way to brand yourself and really that bring