New Books In Psychology

What makes fad diets so appealing to so many people? And how did these fads become so central to conversations about food and nutrition? Anxious Eaters: Why We Fall for Fad Diets (Columbia University Press, 2022) shows that fad diets are popular because they fulfill crucial social and psychological needs―which is also why they tend to fail. Authors Janet Chrzan and Kima Cargill bring together anthropology, psychology, and nutrition to explore what these programs promise yet rarely fulfill for dieters. They demonstrate how fad diets help people cope with widespread anxieties and offer tantalizing glimpses of attainable self-transformation. Chrzan and Cargill emphasize the social contexts of diets, arguing that beliefs about nutrition are deeply rooted in pervasive cultural narratives. Considering dietary beliefs and practices in terms of culture, nutrition, and individual psychological needs, Anxious Eaters refrains from moralizing or promoting a “right” way to eat. Instead, it offers new ways of understanding