Terms Of Reference Podcast

There is a beautiful simplicity to the commercial sector. Anyone can create products and services that satisfy a real or perceived need in whatever market(s) they want. Then, with the right marketing and (hopefully) added value from the "better mousetraps" people create, the business can realize a profit. And that, ultimately, is the measure of your success. Unfortunately, finding the same simplicity in the social sector is difficult. While social enterprises, non profits and charities are on the constant lookout for, or purposeful invention of, products and services that satisfy real (or perceived) needs, rather than seeing profit as the end game, the social sector seeks an overall improved human condition. This presents something of a conundrum because we still have so much trouble, as a human community, agreeing about what improvement means. I know there is a lot to unpack in this seemingly simple distinction. But, fortunately, that is exactly why I am so excited to introduce my guest for the 149th Terms o