Force Management

In this episode, Brian Walsh joins us to address three sales challenges frequently encountered by salespeople and what they can do to solve them. He discusses:Getting your buyer to rethink the way to address their problems after you’ve entered the account later on in their decision process. (01:34)What to do if you don’t have access to the Economic Buyer. (9:26)How to identify and develop a Champion. (14:12)Here are some additional resources:Getting to the Economic Buyer | Ascender Coursehttps://rb.gy/sqo9aValidating Champions | Ascender Coursehttps://rb.gy/wlanlEssential Questions to Help You Become a Better Salesperson | Ascender Articlehttps://rb.gy/1s69lThe Outcome Conversation | Podcasthttps://rb.gy/sn7qlVisit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.Check out the platform here: https://my.ascender.co/Ascender/Subscrib